It’s Nutcracker Season

The Nutcracker is the money making machine for ballet companies

Do you know that about half of the worldwide productions of THE NUTCRACKER will be performed in the United States? It is without question the most popular ballet in the US. For many families it has been a much loved tradition to go to see this beautiful classical ballet with all 3 generations of family just before Christmas.

I read an article last year in The Economist which stated that this ballet can generate up to 45% of a ballet company’s annual revenue in America. So THE NUTCRACKER, as beautiful as it is, is actually a cash cow which is really needed by most of the ballet companies as a reliable stream of income. 

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